Heuristics AI
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Workers14 roles4 departmentsEvery one supervised by a person

AI workers for small businesses: meet the starting team.

Each worker is a defined role, not a chatbot. It has a job description, the tools it works in, a person on your team it reports to, and a list of things it will never do.

Most businesses start with one or two and add more as the work proves itself. Pick a role to read its full description.

Starting to get found online? See the Get found team.

Our workers, at a glance

01Live
Already working in a customer environment, with a person supervising.
03In early use
Being tested in real workflows while we refine the process.
01Custom project
Delivered as a scoped project, with deliverables and price agreed in writing.
09Built on request
A defined role we build and configure for your business. Not running for a customer yet.

Front office

Calls, chats and new inquiries.

2 roles · 1 live · 1 built on request

The one role running for customers today

Live, supervised rollout

Receptionist

Answers website chat and voice, and can answer your main line, book appointments and hold calendar slots. You choose which of these it does.

We hire this worker to answer your website by chat and voice when your front desk cannot. It greets every caller, says it is automated, answers questions about your hours and services from the information you approve, and collects the caller's name and phone. It can also answer your main phone line, book appointments and hold calendar slots. You choose which of these it does, and whether bookings need staff approval first.

Reports to
Your front desk
Works in
Your website chat and voice, Your main phone line, if you choose, Your calendar, if you choose, Your message inbox
Hands to a person
  • New bookings and calendar holds, with names and phone numbers
  • Messages it could not help with
  • Callbacks waiting for approval
  • Any urgent or out-of-scope visitor, flagged right away
Never
  • Give medical advice or comment on symptoms or treatment.
  • Book outside the hours, services or rules you set.
Read the full Receptionist job description

  1. Inquiry Coordinator

    Qualifies new leads and follows up until they book or decline.

    Reports to The owner

    Built on request

Web and local presence

Your website, Google profile, reviews and local campaigns.

5 roles · 1 custom project · 4 built on request

Site Builder

Custom project

Drafts your new site from your facts, then our designer builds it and you approve every page.

This is a project, not a monthly worker. The standard project starts at $3,500, runs 2 to 6 weeks, and includes up to five core service pages and two consolidated revision rounds. The worker turns your intake notes into a site map and drafts titles, meta descriptions, FAQ and schema. A Heuristics designer and developer own the design, build and launch, and you approve every page, photo and claim. Domain, DNS and hosting stay in your name.

Reports to
The owner
Never
Publish a page you have not approved.
Job description

  1. Site Keeper

    Keeps your site accurate, working and found after launch.

    Reports to The owner

    Built on request

  2. Listings Manager

    Keeps your Google Business Profile and listings complete, current and active.

    Reports to The owner

    Built on request

  3. Review Coordinator

    Asks every customer with a completed job or visit for a review, the same way.

    Reports to The owner

    Built on request

  4. Campaign Coordinator

    Plans and runs your seasonal and community campaigns.

    Reports to The owner

    Built on request

Operations

Estimates, proposals and paperwork.

3 roles · 1 in early use · 2 built on request

Proposal Writer

In early use, with a contractor

For contractors: Turns notes, plans and past jobs into a draft proposal in your template.

We hire this worker to turn your notes, plans and past jobs into a first-draft proposal in your own template. It pulls the scope from what you have already written, fills in your standard wording and your prices, and lists anything it could not settle. The owner reviews the draft and decides what goes out.

Reports to
The owner
Never
Send a proposal to a customer.
Job description

  1. Estimator

    For contractors: Takes quantities off plans and drafts a priced estimate from your own rates.

    Reports to Your estimator

    Built on request

  2. Document Clerk

    Files, renames and pulls data from incoming paperwork.

    Reports to Your office manager

    Built on request

Growth

How customers find you and what they say.

4 roles · 2 in early use · 2 built on request

SEO and AI Search Analyst

In early use

Watches how you show up in search and AI answers, and drafts fixes.

We hire this worker to watch how your business shows up in search results and in answers from AI assistants, and to turn what it finds into a short list of fixes. It checks your site on a schedule, compares each check with the last one, and writes a plain report for the owner.

Reports to
The owner
Never
Change your website.
Job description

Reputation Analyst

In early use

Reads reviews and mentions, flags problems and drafts replies.

We hire this worker to read what customers say about your business, in reviews and public mentions, and to tell you what needs attention. It flags problems early, notes what people praise, and drafts replies for you to approve.

Reports to
The owner
Never
Post a reply or a comment.
Job description

  1. ADA Accessibility Analyst

    Scans your site, ranks accessibility issues and drafts fix notes.

    Reports to The owner

    Built on request

  2. Content Writer

    Drafts posts and pages from your facts, in your voice.

    Reports to The owner

    Built on request

15/ Yours

Roles 01 to 14 are on the roster above. Number 15 is the one we design around your business.

Bring us a process. We’ll staff it.

Your process looks different? That’s normal. Tell us how a job moves through your business today, and we’ll show you which workers fit and where a person signs off.

Tell us about a processSee a sample